[Discover / Engage / Achieve]
stay competitive
[About]
What you'll learn
01
master the art of recruiting top talent
Recruiting is the lifeblood of any successful program, and social media has become a cornerstone of the recruitment process. Platforms like Instagram, Twitter, and TikTok offer unprecedented access to talented athletes worldwide. We will teach attendees how to:
Attract attention from elite athletes: Showcase program highlights, facilities, and team culture with compelling content.
Engage authentically: Build relationships with recruits through personalized interactions that make them feel valued.
Stand out from the competition: Leverage innovative content strategies to differentiate your program in a crowded marketplace.
02
Elevate your program's brand
Your program’s brand is more than a logo or tagline—it’s the story you tell and the values you represent. Social media provides the perfect platform to share this story with recruits. We will share valuable insights into:
Crafting a compelling narrative: Highlight team successes, academic achievements, and the unique aspects of your program.
Building community: Foster a loyal following among athletes, alumni, and supporters through consistent, engaging content.
Enhancing visibility: Use analytics and targeted strategies to reach a broader audience and amplify your program’s impact.By establishing a strong online presence, you not only attract top talent but also solidify your program’s reputation as a leader in your sport.
03
develop an authentic online presence
In an era of digital transparency, authenticity matters more than ever. Athletes and their families are drawn to programs that feel genuine and trustworthy. We will share:
Best practices for authenticity: Learn how to showcase the true personality and culture of your team.
Strategies for personal branding: Enhance your credibility and relatability as a coach by sharing your story and values.
Avoiding common pitfalls: Understand how to navigate potential challenges like negative comments or maintaining compliance with NCAA rules.Creating an authentic online presence allows you to build meaningful connections that resonate with athletes and their support networks.
"Social media isn’t just a highlight reel — it’s your handshake, your first impression, and your digital resume. If you’re not using it to get recruits, you’re already behind."
martin Maric
Event Director & keynote speaker
